About me, I am a multidisciplinary artist, web designer, web developer, digital graphic designer, photographer, illustrator, animator, brand developer and composer based in London with global capacity. I have excellent proficiency in both spoken and written Spanish and English and a working knowledge of Italian and Portuguese. So I am able to work in multilingual international projects. I create brands, I know about front end development, I also design and build beautiful and functional websites. My skill set also includes the creation of ebooks and epubs ready for publishing. I use Photoshop, illustrator, Corel Painter and other programmes in combination with my photography to fine-tune my message. Such programmes are vehicles to help me create my emotional visual stories. I am happy to work on my own projects but I am more satisfied when I feel that I am collaborating with a team. I love the positive creative energy a team can bring: I would say that I am a team player by nature. I’m addicted to creating memorable images that stand the test of time. I believe that sometimes simple ideas can give rise to new creative insights by working on them. This is why I am a big fan of sketching as the basic artist’s tool, and which I practice almost everyday.
In addition to my web design, art and graphic design skills, I also bring my vast creative experience to the table, building a momentum in which each assignment opens up further creative potential for those that follow. Despite my initial reservations of the progression from print and analogue to the digital era, the evolution of the web has given me the space to concentrate and apply all my artistic knowledge, and has opened up great creative opportunities and joyful freedom. I am truly at home when it comes to interactive digital media as well as analogue creations. I believe that in our digital age it is essential to merge the potential of both formats to explore new exciting possibilities. When creating I make sure that I incorporate analogue artistic experiences into the digital world. I have no problem about integrating art and design with development. I love the challenges when it comes to fusing old ideas with new technologies on a day to day basis; assimilating the new without disregarding the old can lead to more meaningful and rewarding creative experiences. My greatest strength is the capacity to truly love what I do: my aim is creative problem-solving, where every assignment is given the same intense commitment and dedication.
I value beautiful things and love to built them properly without taken shortcuts that jeopardise the result. I always work to ensure my projects achieve the maximum quality. I create things that look great, work great, and are a pleasure to use. I’m a passionate creative designer and artist with many years of experience in traditional art, design, photography, brand development, digital design and web design. I can help you with brand identity, advertising campaigns, printed publications and ibook creations. Because of my knowledge and experience I can help you with all aspects of design and development. I work everyday to enhance the quality of internet design. I would be happy to help you out. Please get in touch and tell me about your forthcoming project.
I began my career in the visual arts as a student at the prestigious San Alejandro Art School in Havana, Cuba. At the School I gained considerable experience in the architectonics of image construction. This was based in the classical academic method of rigorous training in the fundamentals of classical Renaissance and Baroque perspective techniques through drawing, sculpture and the study of architecture. The intensive use of pen drawing allowed me to master the techniques of creating the illusion of three dimensions on a two-dimensional plane. This foundation led to an understanding of the innovative image construction of early 20th century Russian films and subsequent American film noir. These presented a revolutionary aesthetic of space and light that continues to inspire my practice. At the same time I became well versed in the Cubist image construction of Picasso and the Cuban master Lam. As a student of both classical naturalism and modernist abstraction I can, in short, draw anything and situate any object within an authentically imagined environment.
As a student of painting I studied colour in depth, and use it as a structural, not simply decorative, component of my images. Hence, in transferring my knowledge to the digital context I apply a painter’s knowledge of colour to image generation.
I may be one of the few contemporary artists working in the fields of graphic and website design to have studied perspective and the spatial integrity of objects within the field depicted, naturalistic or abstract, and as such my work is both exceptional and unusual. In applying basic visual arts knowledge to the digital sphere I am able to manipulate original photographic imagery through compositing to construct images that have a three-dimensional visual logic and aesthetic integrity.
My skill set is applicable to all visual communications media without discrimination. In my work I manipulate the tools available from all visual technological sources. Combining technology with visual arts training opens up the possibility of inventing new models of visual communication.
The work you see here represents a small selection of my skills. I have the experience and technical knowledge to undertake any project you need to create. I hope the examples of my work, derived from my unique background and range of technical skills, will be of sufficient interest and value to your company to contact me for further discussion.
My personal website is a place of creative departure. I created this website from the ground up, executing all aspects and elements, visual and conceptual: from initial concept, design and development, including the photography, illustrations, animations and all other creative elements in evidence. My website is a framework to start developing and executing new ideas and an original approach, which allows me to focus on the most essential aspects of my creativity. My site is a showcase of the skills that I have mastered as well as allowing me to experiment with innovative interactivity.
The use of web standards and up-to-date technologies renders my site ideal for viewing in most mobile devices including iPad, iPhone, Android, Tablets and even Kindle, demonstrating an ability to achieve fast and solid performance in all the modern browsers. I designed and built this site applying the most up-to-date cutting edge techniques and technology. I use animated transitions and enhanced Java Script. This website is totally hardware accelerated, allowing smooth visualisation in major browser including Firefox, Google and Safari. This website has been constructed to support older browsers and show the level of consistency of high-end websites. It has been built to provide a real unified experience in an inconsistent browser world. The website has been optimized for retina-ready and cutting edge transitions, animation, hardware acceleration and organic responsive capability and web app support.
I am extremely mindful of sustaining the ecological health of the planet and the world’s finite resources. For this reason my preliminary work on projects uses recycled materials wherever possible, and is reliant on sketches to maximise energy conservation before proceeding with online development of ideas.